Future for Sale is a fictional advertising platform for architectural renders and future developments. It imagines a construction site where nothing is actually built. Instead, the site is used to display, sell and upgrade images of architecture before they exist in reality.

Developers can choose a hoarding package, upload a render, add visibility options and place their future project on the site. The website works like a normal commercial platform, but the project is meant as a critical and ironic reflection on the way architectural renders appear in public space.

The idea comes from research into renders and construction hoardings in Brussels. These images often present a clean, controlled and attractive version of the city, while the hoardings that carry them are often temporary, minimal and poorly integrated into the street. Future for Sale exaggerates this existing logic by turning the render, the hoarding and the construction site into products.

The project questions what happens when architecture is sold as an image before it is built. It shows how the future can be packaged, priced and made visible, while the existing city is often reduced to a background for commercial promises. To understand it better, you need top read my paper.